Voyant Beauty

ROLE: Creative Director
SCOPE: Branding · Campaign · Content Strategy · Packaging · Digital

Vertical text spelling "VOYANT" in blue capital letters on a white background.

Unified Branding Across Four Companies

"Voyant Beauty" logo on a textured wall.

I developed a refined visual system and storytelling framework that would scale across digital, physical, and client-facing touchpoints. Collaborating closely with leadership, product, marketing, and R&D, we translated complex services into compelling narratives.

The Approach

  • Developed logos, typography, and design systems

  • Directed launch videos, web experiences, and B2B campaigns

  • Created bold HQ environmental graphics to embody scale + creativity

  • Optimized packaging systems that cut costs while elevating presentation

  • Built style guides for internal teams and licensing partners

  • Piloted AI-enhanced workflows to boost production efficiency

Creative Highlights

As Creative Director at Voyant Beauty, I led the transformation of a global contract manufacturer into a cohesive, future-forward brand. The rebrand unified Voyant Beauty as one company — Vee Pak, Aware Products LA, Cosmetics Essence Innovations and KIK Personal Care —under one strategic vision, elevating the company’s presence in the beauty and personal care space.

A Strategic Rebrand for a Manufacturing Powerhouse

Packets of Voyant Beauty Soufflé Base with Shea Butter and Macadamia Oil.
Computer and smartphone displaying Voyant Beauty website with a marbled background and the slogan 'solutions driven by innovation.'

Voyant needed to be a unified company—but its brand identity comprised four merged companies. Each division operated with a fragmented look and feel. My challenge: build a visual and verbal identity that spoke to innovation, scale, and partnership while differentiating each unit’s core capabilities into one cohesive brand.

The Challenge

The PowerPoint presentation weaves together compelling visuals, editorial storytelling, and strategic messaging to present a clear value proposition: Voyant is the only fully integrated partner that can support brands from ideation to shelf. Solutions Driven by Innovation.

Corporate Presentation

Voyant Beauty brand brochure cover with dark green marble background and text "solutions driven by innovation."
Abstract blue and green swirl pattern on a wall with corner window.

Bronze Medal – Transform Awards North America

Three abstract posters with text: Left poster says 'Setting brands in motion—one solution at a time' over a fluid pattern. Middle poster displays 'voyant beauty' with marble-like texture. Right poster reads 'Innovation is not just what we do—it's who we are' against a bubbly background.

Environmental Graphics

Environmental graphics were a key component of the brand expression, providing a unified experience for guests and employees at Voyant Beauty facilities.

Voyant Beauty color palette featuring refined, bold, contemporary colors including Pantone 5463 C, 316 C, 326 C, 317 C, and Cool Gray shades; each with CMYK and RGB values displayed.

Color palette for Voyant Beauty

Most applications utilized the primary color palette. The secondary color palette is reserved for instances when a broader range of colors is necessary to provide hierarchy and differentiation.

Brand guidelines showing horizontal and vertical lockups for "Voyant Beauty," featuring the tagline "solutions driven by innovation." Usage instructions are included.

Voyant Brand Guidelines

The Voyant Beauty brand identity is composed of a wordmark, accent symbol, and category descriptor. Infused with subtle symbolism, the identity presents a sophisticated and ownable look and feel.

Scenic view of a clear blue lake with an island, surrounded by grassy hills and large mountain range in the background under a cloudy sky.
Snow-capped mountains with a modern house on a grassy hill in the foreground.
Wooden building with large window reflecting mountains and sky, surrounded by greenery.
Modern wooden house with stone pathway, set against a scenic mountain landscape at sunset.

360° Digital Marketing & Content Strategy

Three smartphones displaying a social media profile and posts from Voyant Beauty. The posts highlight themes like innovative manufacturing in beauty and the 'Less is Best' 2025 Beauty Philosophy. A promotional image features a woman with clear skin and text about the 'Clean Girl' look. The background colors are predominantly light purple.

Scaling the Voyant Beauty Brand Across Digital Ecosystems

With the brand reimagining complete, I extended Voyant Beauty’s identity across a full 360° digital strategy—connecting brand storytelling to performance marketing across every digital channel.

A Bold Debut for a Unified Industry Leader

As part of the rebrand rollout, I led the creative direction for Voyant Beauty’s debut print advertising campaign—announcing the unification of Vee Pak, CEI, and Aware Products LA under a single, innovation-driven identity.

The print ad debuted in Beauty & Personal Care industry publications as part of a broader awareness campaign. It was supported by digital banners, launch emails, and sales collateral.

Print Advertising | Voyant Beauty Brand Announcement

Packets of black and turquoise Voyant Beauty Soufflé Base with shea butter and macadamia oil, 15 ml each.