Creative Direction with a Passion for Art & Design
I don’t just design—I build ecosystems. I connect the dots between creative expression and business impact, helping brands shape not only how they look, but how they grow.
Digital Banner Ad Campaign
As part of the creative team behind Netflix’s Unbreakable Kimmy Schmidt, I developed a series of bold, punchy digital banner ads that captured the show’s eccentric humor and offbeat energy. Using vivid visuals, custom typography, and tight motion design, the campaign brought Kimmy’s quirky optimism to life across high-traffic digital platforms. From concept to final assets, I ensured each ad aligned with Netflix’s creative standards while maximizing audience engagement across display and programmatic channels. The result: an eye-catching campaign that drove awareness and click-through for one of the streaming platform’s most beloved comedies.
Unbreakable Kimmy Schmidt
NBCUniversal
New England Ford Dealers "Intelligent AWD" Campaign
Tasked with launching a high-impact digital campaign for the East Coast market, I partnered with NBCUniversal Ad Sales to create bilingual website banner ads for the New England Ford Dealers. Tied to Ford’s national Super Bowl 50 reveal, the creative translated the high-tech “Intelligent” feature package—Intelligent AWD, inflatable seat belts, and app-based keyless access—into a regional message tailored for rugged New England driving conditions.
Designed in both English and Spanish, the 970x415 banners emphasized bold typography, smart layout, and regionally inspired visuals, blending Ford’s national brand voice with local relevance. The “New England Aesthetic” creative direction positioned the Ford Escape and Fusion as not just smart cars—but smart choices for New Englanders.
Built under a tight, eight-hour creative sprint, the campaign was a standout in visual storytelling, technical execution, and cultural fluency.
As much of my work is protected by copyright and confidentiality agreements, I’m unable to share project visuals publicly on this site. However, I’m happy to provide a curated PDF presentation or a private walkthrough of selected work upon request.
If you're interested in viewing examples of my creative direction, rebranding initiatives, and multi-platform campaign work, please reach out to discuss. I can share select projects in a non-public format, tailored to your specific interests.
To request work samples or start a conversation:
Email Arturo or connect via LinkedIn.