Packaging

Aurum: Fragrance Packaging & Brand Identity

  • Developed packaging design for Aurum, a fragrance line focused on creating a sophisticated and distinctive brand experience. The objective was to establish a premium visual identity that communicates elegance, quality, and product appeal.

  • Provided creative direction and hands-on packaging design, including visual concept development, typography, color selection, graphic composition, and packaging artwork.

  • Created a refined visual direction inspired by the elegance and sensory experience of fragrance. The design approach emphasized minimalism, balanced compositions, and sophisticated typography to establish a premium aesthetic while maintaining a recognizable brand identity.

  • Developed packaging graphics, visual identity elements, and product presentation layouts, with attention to material considerations, print production requirements, and consistency across the fragrance collection.

  • Created a cohesive packaging identity that reinforced Aurum's premium positioning, established a distinctive visual presence, and supported consistent brand recognition across the fragrance line.

Vidal Sassoon: Retail Packaging & Brand Experience

Vidal Sassoon micro-trimmer packaging with trimmer and accessories.
Three Vidal Sassoon hair dryers in retail packaging, available in green, blue, and pink. Packaging includes details like "nano," "Tourmaline & Ceramic," and "400°F."

  • Packaging design for a collection of professional-inspired hair styling tools, focused on communicating product functionality, reinforcing brand recognition, and creating a compelling retail presence.

  • Provided creative direction and hands-on packaging design, including visual development, typography, product imagery, layout design, and preparation of production artwork.

  • Developed a clean, contemporary visual approach that balanced product-focused photography, clear information hierarchy, and established brand elements. The design emphasized product features while maintaining a consistent visual identity across the collection.

  • Created packaging layouts, product graphics, feature callouts, and production-ready artwork. Applied consistent design principles across multiple packaging formats, considering retail visibility, print specifications, and manufacturing requirements.

  • Delivered cohesive retail packaging that reinforced brand recognition, communicated product features, and established visual consistency across the styling tools collection.

Three packages of BRUT electric shavers, featuring two rotary shavers and one foil shaver, with product descriptions and images on blue packaging.

BRUT: Men's Grooming Packaging Design

  • Packaging design for a line of electric grooming products, translating an established men's grooming brand into a visually engaging product presentation for the retail environment.

  • Led packaging design development, including visual concepts, product presentation, typography, graphic layouts, and production artwork preparation.

  • Focused on a bold, masculine visual direction that emphasized product performance and functionality. Combined strong typography, product imagery, and structured information hierarchy to create a clear and recognizable packaging system.

  • Developed packaging graphics, product feature callouts, branded layouts, and print-ready artwork. Considered packaging structure, visual consistency, and production requirements throughout the design process.

  • Created a cohesive packaging presentation that reinforced the brand's identity, improved visual communication of product features, and supported a consistent retail presence across the product line.

NexGen: Product Packaging & Visual Identity

NexGen hair styling tools product packaging with hair dryer and curling iron against a purple background.

  • Developed packaging design for a collection of hair styling tools, focused on establishing a contemporary product presentation that communicates functionality, quality, and brand identity.

  • Directed and executed packaging design, including visual concept development, typography, product imagery, graphic composition, and production artwork.

  • Created a modern visual system emphasizing product photography, clean typography, and a structured hierarchy of product information. The approach balanced visual appeal with practical communication, ensuring product features remained clear and accessible.

  • Designed packaging graphics, product layouts, feature callouts, and production-ready artwork across multiple product formats. Maintained consistent visual standards while adapting designs to individual product specifications.

  • Delivered a unified packaging system that strengthened product presentation, reinforced brand consistency, and created a recognizable visual identity across the styling tools collection.

Revlon: Beauty Packaging & Product Communication

Revlon skincare products including cleansing cream, exfoliation scrub, skin toner, moisturizer cream, and a facial cleansing device with a pumice stone and brush attachment.

  • Packaging design for skincare products within an established beauty brand, focused on translating product attributes into an engaging visual experience while maintaining brand recognition and retail appeal.

  • Provided creative direction and hands-on packaging design, including visual development, typography, product graphics, layout composition, and production artwork preparation.

  • Developed a refined, beauty-focused visual approach that balanced brand identity, product messaging, and visual clarity. Emphasized thoughtful typography, color, and information hierarchy to communicate product benefits and create a cohesive presentation.

  • Created packaging layouts, product graphics, and production-ready artwork with attention to brand standards, packaging specifications, and print production requirements.

  • Delivered polished packaging solutions that reinforced brand identity, improved product communication, and supported a consistent visual experience across the skincare collection.

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