Packaging

Packaging Design That Sells

Strategic, shelf-ready design that connects, converts, and elevates the brand experience.

I design packaging that does more than sit on a shelf—it speaks, sparks curiosity, and drives purchase. From premium beauty and wellness to CPG and lifestyle brands, my work blends strategic thinking with visual storytelling. I focus on structure, typography, material choices, and brand consistency to create packaging that stands out in retail and shines in digital. Whether it’s a new product launch or a full line refresh, I build packaging systems that are as beautiful as they are functional.

Vidal Sassoon micro-trimmer packaging with trimmer and accessories.
Three Vidal Sassoon hair dryers in retail packaging, available in green, blue, and pink. Packaging includes details like "nano," "Tourmaline & Ceramic," and "400°F."
Three packages of BRUT electric shavers, featuring two rotary shavers and one foil shaver, with product descriptions and images on blue packaging.
NexGen hair styling tools product packaging with hair dryer and curling iron against a purple background.
Revlon skincare products including cleansing cream, exfoliation scrub, skin toner, moisturizer cream, and a facial cleansing device with a pumice stone and brush attachment.

As much of my work is protected by copyright and confidentiality agreements, I’m unable to share project visuals publicly on this site. However, I’m happy to provide a curated PDF presentation or a private walkthrough of selected work upon request.

If you're interested in viewing examples of my creative direction, rebranding initiatives, and multi-platform campaign work, please reach out to discuss. I can share select projects in a non-public format, tailored to your specific interests.

To request work samples or start a conversation:
Email Arturo or connect via LinkedIn.