Brand Development & Rebranding Leadership
Building Cohesive Brands for Growth
Across the CPG, beauty, tech, entertainment, and sports industries, I specialize in helping brands evolve from fragmented identities into unified, market-ready powerhouses. Whether guiding a multi-division corporation or an emerging brand, my focus is always the same: create visual and verbal identities that signal innovation, scale, and partnership.
From brand architecture and messaging frameworks to visual design systems and rollout strategies, I lead rebranding initiatives that align internal teams and resonate with consumers. My work spans full-scale rebrands, new division launches, and multi-platform storytelling designed to position brands for long-term growth.
I manage the full process—from creative direction and design leadership to implementation, budgeting, and go-to-market strategy.
As much of my work is protected by copyright and confidentiality agreements, I’m unable to share project visuals publicly on this site. However, I’m happy to provide a curated PDF presentation or a private walkthrough of selected work upon request.
If you're interested in viewing examples of my creative direction, rebranding initiatives, and multi-platform campaign work, please reach out to discuss. I can share select projects in a non-public format, tailored to your specific interests.
To request work samples or start a conversation:
Email Arturo or connect via LinkedIn.