Voyant needed to be a unified company, but its brand identity comprised four merged companies. Each division operated with a fragmented look and feel. My challenge: build a visual and verbal identity that spoke to innovation, scale, and partnership while differentiating each unit’s core capabilities into one cohesive brand. After launching the Voyant brand, I led the design, rebranding, implementation, budget, and marketing positioning strategy of other divisions: Atelier by Voyant Beauty, and Fluent by Voyant Beauty.