Sign reading "Voyant Beauty" on a sleek, marbled background.
Packets of Voyant Beauty Soufflé Base with shea butter and macadamia oil.
An Apple iMac and iPhone displaying the Voyant Beauty website, featuring a marble-style background and text "solutions driven by innovation."
Three abstract textured posters with text. Left poster: "Setting brands in motion—one solution at a time." Middle poster features "voyant beauty" in the center. Right poster: "Innovation is not just what we do—it's who we are."

Environmental Graphics

Environmental graphics were a key component of the brand expression, providing a unified experience for guests and employees at Voyant Beauty facilities.

Color palette for Voyant Beauty with colors Pantone 5463 C, 316 C, 326 C, 317 C, Cool Gray 9 C, Cool Gray 5 C, and Cool Gray 1 C, including their CMYK and RGB values. The design emphasizes a refined, bold, and contemporary style.

Color palette for Voyant Beauty

Most applications utilized the primary color palette. The secondary color palette is reserved for instances when a broader range of colors is necessary to provide hierarchy and differentiation.

Brand guidelines showing horizontal and vertical lockups of the "Voyant Beauty" logo with the tagline "solutions driven by innovation." Text on the left provides usage instructions for brand identity and tagline lockups.

Voyant Brand Guidelines

The Voyant Beauty brand identity is composed of a wordmark, accent symbol, and category descriptor. Infused with subtle symbolism, the identity presents a sophisticated and ownable look and feel.

Three smartphones displaying social media posts from Voyant Beauty, focusing on innovative manufacturing and beauty philosophy. The posts feature phrases like "Innovative manufacturing," "Less is Best - 2025 Beauty Philosophy," and "Clean Girl Look," along with a smiling woman.
Abstract dark green and black marble swirl pattern