Digital Marketing
Glow Like You Mean It
A boutique skincare brand needed more than pretty packaging and product — they needed email campaigns that truly connected. Their list wasn’t converting. Engagement was flat. Promotions felt forgettable. The brand had the potential, but the messaging lacked glow.
Inspired by the idea that great skincare doesn’t whisper — it radiates, I built an email marketing journey that did the same.
The ABM Email & SMS Marketing Solution
Instead of blasting broad campaigns, I built a targeted strategy around customer intent signals — creating personalized journeys that aligned with where the customer was in the funnel.
